Marketing
Marketing Cloud
Account Engagement
Pardot is the full suite of B2B marketing automation tools to create meaningful connections, generate more pipelines, and empower sales teams to close more deals.
· Take manual labor out of common marketing and sales tasks to help your team speed up the sales cycle.
· Fill your sales funnel with high-quality leads using trusted, powerful marketing tools.
· Understand how your customers go from clicks to close.
*Image source: salesforce.com
B2B Marketing Analytics
In conjunction with Pardot, you can analyze the entire data from Marketing to Sales.
· Understand the marketing performance in detail, such as how many sales opportunities each marketing activity generated, and the ROI.
· Enable data-based marketing and sales planning.
· Create customized view dashboards in addition to the basic dashboard.
*Image source: salesforce.com
E-mail Studio
E-mail studio is an email marketing platform that use data from every department to build a smarter email from basic marketing campaigns to sophisticated 1-to-1 messages.
· Create segments based on profile data to inspire engagement.
· Build your messages with customizable templates and deliver dynamic messages that inspire action.
· Strengthen your customer relationships with email conversations that drive every stage of the customer lifecycle.
*Image source: salesforce.com
