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Marketing Cloud
Account Engagement

Pardot is the full suite of B2B marketing automation tools to create meaningful connections, generate more pipelines, and empower sales teams to close more deals.

· Take manual labor out of common marketing and sales tasks to help your team speed up the sales cycle.
· Fill your sales funnel with high-quality leads using trusted, powerful marketing tools.
· Understand how your customers go from clicks to close.

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*Image source: salesforce.com

B2B Marketing Analytics

In conjunction with Pardot, you can analyze the entire data from Marketing to Sales.

· Understand the marketing performance in detail, such as how many sales opportunities each marketing activity generated, and the ROI.
· Enable data-based marketing and sales planning.
· Create customized view dashboards in addition to the basic dashboard.

*Image source: salesforce.com

E-mail Studio

E-mail studio is an email marketing platform that use data from every department to build a smarter email from basic marketing campaigns to sophisticated 1-to-1 messages.

· Create segments based on profile data to inspire engagement.
· Build your messages with customizable templates and deliver dynamic messages that inspire action.
· Strengthen your customer relationships with email conversations that drive every stage of the customer lifecycle.


*Image source: salesforce.com

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