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Marketing Automation
Marketing Cloud
Account Engagement

Pardot is the full suite of B2B marketing automation tools to create meaningful connections, generate more pipelines, and empower sales teams to close more deals.


· Take manual labor out of common marketing and sales tasks to help your team speed up the sales cycle.
· Fill your sales funnel with high-quality leads using trusted, powerful marketing tools.
· Understand how your customers go from clicks to close.

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*Image source: salesforce.com

​Engagement Studio 소개

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MCAE의 대표적인 자동화 기능 Engagement Studio를 활용하여 마케팅 캠페인 전체 시나리오를 그려보고, 프로그램화 할 수 있습니다. 마케팅 이메일, 알림톡, 문자 등을 시나리오에 따라 자동 발송함은 물론 담당 영업에게 할당하거나 Follow-up할 수 있도록 Task를 생성해 줄 수 있어 잠재고객이 이탈하지 않고 구매를 이어나갈 수 있게 도와줍니다.

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B2B Marketing Analytics

In conjunction with Pardot, you can analyze the entire data from Marketing to Sales.

· Understand the marketing performance in detail, such as how many sales opportunities each marketing activity generated, and the ROI.
· Enable data-based marketing and sales planning.
· Create customized view dashboards in addition to the basic dashboard.

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*Image source: salesforce.com

E-mail Studio

E-mail studio is an email marketing platform that use data from every department to build a smarter email from basic marketing campaigns to sophisticated 1-to-1 messages.


· Create segments based on profile data to inspire engagement.
· Build your messages with customizable templates and deliver dynamic messages that inspire action.
· Strengthen your customer relationships with email conversations that drive every stage of the customer lifecycle.

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*Image source: salesforce.com

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